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Public Relations/Social Media Marketing Coordinator

Job Description:

The Public Relations and Social Media Marketing Coordinator – Take Shape For Life, supports and implements public relations and social media strategies, positioning the company, specifically Take Shape For Life and Take Shape For Life Health Coaches, in a positive manner to key media targets. This includes informing target audiences by writing, editing, and proofreading news releases, pitching selected customer success stories and positioning Health Coaches as industry experts to top-tier local and national media and assisting with in-bound calls to ensure approved information is provided to the media. Maintains effective relationships with media in key targeted areas.

Job Responsibilities:

  1. Informs target audiences by writing editing and proofreading news releases

  2. Position TSFL Health Coaches as industry experts to local and national media

  3. Pitch TSFL Health Coach weight-loss success stories to local and national media

  4. Work with Public Relations Agency on execution of media strategy

  5. Strong understanding of social media marketing and ability to stay ahead of new emerging trends

  6. Strong understanding of Facebook, Twitter, YouTube, Wordpress and numerous other social media tools

  7. Assists with social media training of Take Shape For Life Health Coaches, including in-person trainings and development of training webinars

  8. Maintains effective relationship with Take Shape For Life Health Coaches, media personnel, bloggers, etc.

Minimum requirements:

Bachelor’s degree in Public Relations, Marketing, Journalism or related field

1-2 years of experience in related field/relevant professional experience

Previous experience in social media marketing