Your Web Job

Senior Copywriter - 20831

Founded in 1980, Digitas—one of the world’s leading digital marketing and media companies—is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world’s fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people’s passions and create loyal, motivated relationships.

Our people are at the top of their industry — inspiring innovation, creativity and results. We're artists, analysts, technologists, writers, and producers. We're passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.

Senior Copywriter
You have experience in optimizing web copy for natural search and you regularly see your web pages in the search results above the fold. You are comfortable with face-to-face client presentations and are capable of building a relationship with your clients through frequent (1-2x a week) interactions. You understand social media and how it is different for large corporations, and you can strategize how to incorporate relevant social media techniques into traditional marketing plans. You can educate others, including management and clients, on tools and techniques for natural search optimization and social media. You are an avid follower and practitioner of emerging media best practices in both natural search optimization and social media.

Conceptual
You can spin facts and features into needs and values as a way to generate brilliant concepts Absent data, you are adept at developing strong concepts based on your experience and customer knowledge You are able to support your ideas with well machined copy You mentor manager-level teams' conceptual skills Copy Your ideas and copy show trackable results You can manage the fulfillment of concepts, and ensure that every last detail is covered You have a strong ability to transfer writing skills to all channels You can manage multiple projects from start to finish You take the time to oversee CW's and Associate CW's work; you recognize ''teachable'' moments and make those who work with you better You seek to use your copy skills to develop innovative, relevant executions of your concepts You have an ability to understand more than one voice and adapt writing skills as necessary Art directors who work with you value your opinion regarding design as it supports the concept

Results You can evaluate the work of Copywriters and Associates to ensure that the components of relevance are leveraged appropriately You leverage the components of relevance in every program that you work on You check alignment of relevance constantly and report misalignment to your ACD You know the goals of every program that you work on and communicate those goals to the team consistently You understand the needs, motivations, and aspirations relevant to your audiences

Relationships
You are beginning to build strong client relationships via both status calls and presentations You manage teams and work effectively and raise your hand when a problem arises You make intelligent use of creative services and other capabilities (e.g., measurement, delivery, etc.) so that you have time to focus on generating customer insights and big ideas Intellectual Capital You are able to present a persuasive 30 minute presentation on email, direct marketing, interactive advertising, or information design best practices or a related creative topic that you are passionate about researching and sharing

Portfolio
Your work wins the awards we covet (CLIO, CA, ECHO, ONESHOW, REVOLUTION, DMA, D&AD, LIAA, CCI)

Please submit your resume and portfolio or a link to your work.

For more information, visit www.digitas.com

EOE