Interactive Marketing Specialist- Carnival Cruise Lines, one of South Florida's top organizations and a member of the S&P 500, is currently seeking an Interactive Marketing Specialist in our Marketing Communications department, based out of our Miami, Florida, headquarters.
This position requires a minimum of two years in search campaign design and management within Google, Yahoo and MSN. Candidate will support all aspects of interactive media management including search marketing, interactive creative and media plan development. The successful candidate must have a strong understanding of analytical skills including designing and executing campaign performance reports and leveraging synergies between search marketing and SEO. The ideal candidate will have excellent English verbal/written communication skills and proficiency in analytics applications such as Omniture and Hitwise. A Bachelor's degree in Business Administration or relevant work experience is required.
Responsibilities include:
- Day to day management of search marketing campaign performance including campaign structure, keyword selection and copy testing
- Develop, update and distribute the interactive analytical marketing report that includes search marketing, display advertising and affiliate marketing with recommendations for optimization
- Manager the successful ongoing implementation of the interactive marketing plan including tagging, tracking, technical logistics and reporting
- Partner with the content development team to optimize the site design for search engine effectiveness
- We offer a competitive compensation and benefits package, including full health coverage, tuition reimbursement, 401(k), stock purchase plan, cruise benefits and on-site credit union, child care and fitness centers.
All applicants must pass a post-offer background check and drug screening. EOE
We are able to respond only to individuals selected for interview.
How to Apply
For confidential consideration, please apply at www.carnival.com/funjobs and include a salary history.


