The internet Marketing Coordinator must have a good understanding and some practical experience with internet marketing and e-commerce. You will be managing, developing, and analyzing a full range of internet marketing initiatives including our paid search, affiliate marketing, shopping engine, and social media campaigns.

• Manage paid search campaigns across Google/Yahoo/MSN by testing keywords, ad copy, & landing pages and providing ongoing reporting & analysis.
• Grow and manage our online affiliate relationships and provide tools and support for success.
• Audit our comparison shopping engines and provide ongoing reporting & analysis.
• Grow our Social Media presence on the web and help facilitate interaction online.
• Work closely with other members of the Internet team to ensure timely delivery of marketing promotions and creative material.

Requirements

• Exceptional organizational and communication skills are a must (written and verbal).
• Bachelor's degree preferred (but not required), ideally in marketing, communications or related area
• Minimum of 2 years internet experience.
• Intermediate to advanced experience using Microsoft Office programs
• Intermediate to advanced experience with HTML or general web design and development (understanding of how to create web-based graphics, specifically online newsletters and web display ads is required).
• Ability to multitask on a variety of projects & manage project deadlines/deliverables.
• Ability to interact with and direct external agencies.
• Ability to generate marketing reports; help formulate new strategies, and work collaboratively in a team environment.
• Strong analytical and problem solving skills
• Strong attention to detail
• Must have a desire to learn and grow!!!

About West Marine

At West Marine, our goal is to make your boating more fun. Along with offering a huge selection of boating gear and services, our friendly and knowledgeable team of experienced boaters are genuinely committed to serving all your boating needs.
Our mission is to be the best supplier of boating-related products and services that provide outstanding value to every customer.

We are committed to treating all of our customers even better than they expect to be treated so that they regard us as the best company in our industry.

While continuing to grow, we will provide an open, supportive, challenging, team-oriented environment within which our associates can achieve job satisfaction, professional and personal growth.

We will actively promote boating, work to reduce our impact on the environment, improve and protect marine habitats, and continue to contribute to social needs in the communities in which we do business.

We will achieve superior financial returns for the benefit of our associates, customers and shareholders.